Analysis on the prospect and current situation of 2022 sporting goods industry

How about the domestic sporting goods market research? The development of the sporting goods industry, combined with the power of science and technology, continues to upgrade the sports experience, such as intelligent wearable, intelligent football, intelligent shoes, intelligent treadmill, intelligent fitness equipment and other equipment will usher in explosive growth. The scale of China's online sporting goods market continues to expand. In 2020, the scale of the sporting goods market has reached 174.9 billion yuan. It is expected that the industry market will reach 2005 billion yuan in 2021. In addition, according to the data released by the State General Administration of sports, the number of athletes in China is increasing at a rate of 39%, and it is expected to reach 500million in 2025.

Analysis on the prospect and current situation of 2022 sporting goods industry

The technological innovation speed of China's sporting goods industry is accelerating year by year. With the transformation and application of a large number of scientific research achievements, the product quality, product performance, production efficiency and supply capacity of the sporting goods industry will be further improved. Therefore, many sports goods manufacturing enterprises aim at the market demand, increase investment in scientific and technological research and development, and accelerate the pace of intelligent development of sports goods.

As China's sporting goods industry enters a new development cycle, the consumer market of sporting goods is increasingly developing towards diversification and high quality. In order to meet the market demand under the new normal, the segmentation trend of the sporting goods supply market is becoming more and more obvious. According to the list of China's top 500 most valuable brands in 2021 released by the world brand laboratory, Hongxing Erke has a brand value of 400.65 billion yuan, becoming the second largest brand in the industry, second only to Anta (50.793 billion yuan), and surpassing Li Ning (32.712 billion yuan) and 361 degrees (18.152 billion yuan).

Sports brands expand special sports goods markets, such as children's and women's sports goods, according to different types of consumer needs. As a popular sport, running products have seen a rapid growth in demand in recent years. The sports industry has been booming, and the consumption of sporting goods is also expanding rapidly. According to the data disclosed by the China Association of cultural, educational and sporting goods, the operating income of China's sporting goods manufacturing industry reached 134.033 billion yuan in, an increase of 16.254 billion yuan over 2019. In the first half of 2021, the revenue will reach 77.107 billion yuan.

From the total profit structure of China's sports goods manufacturing industry, the total profit of special sports equipment and accessories manufacturing was 3.591 billion yuan, accounting for 38.89%; The total profit of other sporting goods manufacturing was 2.277 billion yuan, accounting for 24.66%; The total profit of fitness equipment manufacturing was 2.086 billion yuan, accounting for 22.59%; The total profit of ball manufacturing was 1.001 billion yuan, accounting for 10.84%; The total profit of sports protective equipment manufacturing was 279million yuan, accounting for 3.02%.

Market scale of sporting goods industry

The development of the sporting goods industry, combined with the power of science and technology, continues to upgrade the sports experience, such as intelligent wearable, intelligent football, intelligent shoes, intelligent treadmill, intelligent fitness equipment and other equipment will usher in explosive growth. China's online sporting goods market is expanding. The scale of the sporting goods market has reached 174.9 billion yuan. It is expected that the industry market will reach 2005 billion yuan in 2021. In addition, according to the data released by the State General Administration of sports, the number of athletes in China is increasing at a rate of 39%, and it is expected to reach 500million in 2025.

Market demand for sporting goods

The State Council issued the national fitness plan (2021-2025), proposing that the proportion of people who regularly participate in physical exercise will reach 38.5% in 2025, and the total scale of the national sports industry will reach 5trillion yuan. Driven by the national policy of promoting national fitness and sports consumption, the vitality of the sports market and the enthusiasm of sports consumption are constantly stimulated, and the public's enthusiasm to participate in sports is getting higher and higher.

Domestic sports brands rely on national fashion and new fashion to continuously carry out product innovation, continuously improve the fashion and reputation of products, and maintain rapid growth in sales scale and market share. Domestic sports brands such as Anta and Li Ning, which rank in the second echelon, will begin to lead the fashion trend and gradually become the first echelon with the continuous improvement of brand design ability, fashion grasp ability and marketing promotion ability.

In 2025, the market scale of China's sporting goods industry will also exceed 1.5 trillion yuan. However, the R & D investment of domestic sports brands is still relatively small compared with that of international sports brands. The research of these brands in product R & D, new material application, sports function improvement and Chinese foot shape needs to be strengthened.