Development status and Prospect Analysis of tourism outdoor products industry in 2022

In the past three years, as camping has entered the homes of ordinary people through exquisite camping, campsite enterprises have welcomed the wind, and a large number of weekend camping activities have sprung up among citizens' families. At present, the well-known outdoor camping brands include kaileshi, mugaodi, Decathlon, etc. Some local manufacturers in Guangzhou said that under the upsurge of exquisite camping, they have launched outdoor brands and tried to follow the high-end route.

The global market has exceeded 100 billion yuan, and the COVID-19 has stimulated the popularity of outdoor sports. Outdoor sports have a long history. Skiing, rock climbing, rafting and other outdoor sports that people are familiar with are basically emerging in Europe and the United States.

In China, the level of social and economic development has been further improved, people's requirements for quality of life have been further improved, and China's outdoor sports atmosphere has gradually developed. With the advantage of a large population base and the rapid development of social economy, China has gradually grown into one of the world's major outdoor sports goods markets. The outdoor industry is a green economy, which is deeply concerned by the state. In recent years, the Chinese government has successively issued relevant policies to drive the development of outdoor products industry.

In recent years, with the improvement of people's living standards, sports health has become more and more important. Outdoor sports has gradually become a trend for people to pursue a healthy lifestyle, and the market of outdoor products industry has been rapidly opened under this trend.
According to the data, from 2018 to 2020, the revenue scale of the global outdoor sports goods market increased from US $107.2 billion to US $161 billion, with an annual compound growth rate of 22.5%. It is expected that the revenue scale will increase to US $244.6 billion (about RMB 1.5 trillion) by 2025, with an annual compound growth rate of 8.7%.

It is estimated that at present, China has hundreds of domestic outdoor products manufacturers, sevenoreight or ten world-famous outdoor products manufacturers and clubs, and the annual sales of outdoor sports products and equipment have reached 2billion yuan.

According to relevant statistical data, outdoor sports apparel is emerging in China, and it is still an excellent apparel track in the future. It is estimated that China's outdoor sports apparel market will reach 300billion yuan in 2023, with a compound growth rate of more than 10% in the next five years, and the market scale accounts for more than 16% of the overall apparel.

China's outdoor products market is in the stage of rapid development. Due to the low entry threshold at the initial stage of the industry, the phenomenon of homogeneous competition is more obvious. Domestic brands are shaping the characteristic brand culture through differentiated marketing, and are concentrated in the second and third tier cities. The brand awareness and competitive strength are constantly improving. At present, the domestic outdoor products market has formed a pattern of mutual penetration and competition between international brands and domestic brands. The competition has gradually evolved from output competition and price competition at the beginning to channel competition, and then to the current brand competition stage. The future industry competition will develop further towards the competition of comprehensive strength. With the increase of China's outdoor sports participation rate, the domestic outdoor products market demand will also continue to grow, and the development prospect of China's outdoor products industry is good.